HomeContact Site map   Google    www    iipm think tank
   
   
Home Scrutiny Publications Under Cover Mus'ings  
 

Home > Scrutiny > Hotter hotter everywhere, & not a...

  
   
     
   Case Studies  
       
  Marketing    
  Human Resource    
  Information Technology    
  Finance    
  Strategy    
       
 
     
   Industries  
       
  Steel    
  Glass    
  Banking    
  Prophylactic    
  Auto    
  Hospitality    
  Energy    
       
 
     
   Other links  
       
  IIPM    
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
  GIDF    
       
 
  
         
Scrutiny
  
Hotter hotter everywhere, & not a...
...drop to drink! Is the real cost of bottled water beyond the benefits?
14/06/2007

The World Wildlife Federation (WWF) estimates that annual consumption of bottled water is estimated to be around 89 billion litres. While the US is the biggest consumer of bottled water, the global bottled water consumption has doubled between 1997 and 2005. In the same period, India’s consumption has tripled and China’s doubled. Ling Li, in his report for Washington-based Worldwatch Institute, estimates that bottled water costs from 240 to 10,000 times more than tap water. That means in dollar terms, most industrialised countries spend $500 to $1,000 dollars per cubic metre of bottled water compared to, say, 50 cents per cubic metre tap water in the state of California.

The California Recycling Institute reveals that water bottle production in US of A consumes 47 million gallons of oil and produces one billion pound of carbon dioxide. The rapid growth of the industry also means more groundwater extraction from the regions where the bottling plants are located, which has serious ramifications on the surrounding eco-systems. For example, the world’s largest bottled water producer, Nestle’s, proposes to extract billions of gallons of spring water, which will have a devastating impact on McCloud River. Yet, in spite of all these factors, is bottled water essentially much safer? The popular perception need not be that sacrosanct, with many nations reporting spurious and counterfeit bottled water basically containing tap water. In fact, the huge increase in bottled water sales is more an outcome of marketing effort than anything else. Ironical is the fact that such a huge industry exists simply because government’s cannot provide clean tap water! It’s a shame!

By:- B&E
Back

  
 
 
       
Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.