HomeContact Site map   Google    www    iipm think tank
Home Scrutiny Publications Under Cover Mus'ings  

Home > Scrutiny > Heal the world with sporting spirit

   Case Studies  
  Human Resource    
  Information Technology    
   Other links  
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
Heal the world with sporting spirit
Soccer can be a decisive strategy in saving the Earth from oblivion

It will be naïve to give Soccer an introduction in a football frenzy world. It doesn’t matter where it is played, when it is played & who is playing, Soccer has this amazing ability to galvanise the entire world into one.

Be it the Fédération Internationale de Football Association (FIFA) World Cup or the European Cup or the Third World’s very own Copa America, Soccer has in it what it takes to make mankind forget war, rivalry & ethnic fights for a while. That’swhy probably the World Bank referred to it as ‘A Successful Example of Globalisation’. Soccer or Football has not just been the platform for many of the ethnic Africans to showpiece their skills but also has made it a point that a black-skinned Theary Henry or Didier Drogba has as much fan following as a White skinned David Beckham or a Michael Owen. Yet, Soccer isn’t just about racial equality. The revenue that this game generates annually is probably much bigger than the economies of western Europe or developing Asian giants. This is all the more reason why many of the younger eastern European countries like Ukraine & Poland are fighting to host the next European Cup if not the World Cup. Consider this: in the 1994 FIFA World Cup, Los Angeles alone netted $623 million from just eight games, followed by New York ($452 million), San Francisco ($338 million) & Boston ($255 million). While South Korea & Japan netted $1.2 billion through ticket sales only, in 2002 World Cup. In 2006 World Cup, it contributed 5% to GDP of Germany. Hope Soccer would someday in this manner will be able to replace the small arms & hatred throughout the world in the same manner in which it has been able to restore pride among the Blacks of this world.

By:- B&E

Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.