HomeContact Site map   Google    www    iipm think tank
   
   
Home Scrutiny Publications Under Cover Mus'ings  
 

Home > Scrutiny > Polo is polling...

  
   
     
   Case Studies  
       
  Marketing    
  Human Resource    
  Information Technology    
  Finance    
  Strategy    
       
 
     
   Industries  
       
  Steel    
  Glass    
  Banking    
  Prophylactic    
  Auto    
  Hospitality    
  Energy    
       
 
     
   Other links  
       
  IIPM    
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
  GIDF    
       
 
  
         
Scrutiny
  
Polo is polling...
…new heights of development
23/08/2007

Though a sport originally played in India, it is actually Australia which apparently is pampering its economy with what Polo is offering to the country. With the Ridley Polocrosse World Cup 2007 having been taken place in Australia, $2.1 million has been injected in Warwick, the Queensland town which hosted the event. A lucrative five figure deal was struck as Ridley aligned itself to the World Cup by means of an event naming sponsorship. Ridley, Australia’s largest stockfeed producer, and leading brands like Cobber, Barastoc & Rumevite, has given the event a great upstart. Even from employment point of view, the economic activity has the likeliness to create 37 full time jobs every year. Though Australia seems to be making the most out of this royal sport, presently Dubai is also apparently inspired by the benefits Polo has to offer. This can be corroborated with the fact that currently Dubai’s most ambitious project is that of setting up a huge upscale 14.5 million square feet Plantation Equestrian & Polo facility in Dubai land, a project worth a whopping AED18 billion & such an exorbitant investment being initiated by the British.

By:- B&E
Back

  
 
 
       
Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.