HomeContact Site map   Google    www    iipm think tank
   
   
Home Scrutiny Publications Under Cover Mus'ings  
 

Home > Scrutiny > Re-cycle...

  
   
     
   Case Studies  
       
  Marketing    
  Human Resource    
  Information Technology    
  Finance    
  Strategy    
       
 
     
   Industries  
       
  Steel    
  Glass    
  Banking    
  Prophylactic    
  Auto    
  Hospitality    
  Energy    
       
 
     
   Other links  
       
  IIPM    
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
  GIDF    
       
 
  
         
Scrutiny
  
Re-cycle...
...the game of grit
23/08/2007

The infamous & notorious game, cycling has proved to be the most precious & important sport to host economies. Moreover, credit goes to some of the economies like France, Spain, Britain, Italy & Gorgia for their prodigious approach to strategically position this ignored sport. Tour de France is now the blessing for France & other neighbouring host economies. For example, London has spent about €7.4 million to host the event in 2007, which attracted three million tourists, about 2.2 billion TV audiences & generated £37 million as revenue. The UK organises 17 million cycling races every year which contributes £350 million annually. ‘Tour de Gorgia’ is a similar event, pretty famous in USA. This year, it had enthralled half a million foreign spectators. The tour has generated $27.56 million, which is 5% rise over 2006 (). These superseded many other international campaigns for creating massive AID/HIV awareness. In addition, these tours have generated myriad of employment too!!

By:- B&E
Back

  
 
 
       
Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.