HomeContact Site map   Google    www    iipm think tank
   
   
Home Scrutiny Publications Under Cover Mus'ings  
 

Home > Scrutiny > Campaigners = Cheerleaders

  
   
     
   Case Studies  
       
  Marketing    
  Human Resource    
  Information Technology    
  Finance    
  Strategy    
       
 
     
   Industries  
       
  Steel    
  Glass    
  Banking    
  Prophylactic    
  Auto    
  Hospitality    
  Energy    
       
 
     
   Other links  
       
  IIPM    
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
  GIDF    
       
 
  
         
Scrutiny
  
Campaigners = Cheerleaders
Money spinning politicians have become promotional machines
30/04/2009

If election is termed as a sport then campaigners would surely be cheerleaders. Election campaign is turning out to be the most glamorous part of modern election exercises in India. Political parties go left, right and centre to cash on to their campaigns and let no opportunity go by to praise them. The whole trend of expensive and extensive campaigning started after BJP’s India Shining campaign.

This year newspapers were filled with advertisements from ministries of health, social justice, food processing, science and technology, commerce and human resource developments. Each state government too gave full page advertisements boasting about their achievements in leading dailies. Be it about some half-completed flyovers or some airport developments or even gloomy 2010 Commonwealth Games, incumbents bluntly took credit for everything. A whopping $40 million was spent on the “Bharat Nirman” pre-election campaign by UPA while the BJP invested $70 million on Advani’s campaigning alone. As if these tangible forms of campaigning were not enough to redefine the definition of election campaign then few ministers went ahead and made futile and controversial promises as well. Vilasrao Deshmukh assured Muslims that the Government would give them preference in police jobs. The campaigns further saw promotion in all possible ways, be it through creating interactive web sites, re-composing famous songs or even calling in stars and celebrities to perform and even dance. The whole pomp and show of election is never less than any Bollywood star-studded event. And why not? With everything getting commercialised, how can one even think that election campaigns will remain a mere road show? Keep watching, there’s more to come.

By:- B&E
Back

  
 
 
       
Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.