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1 . IT’S GOING TO BE A HAPPY NEW YEAR!
       4Ps - [11/02/2010]
       ‘When times are good, you should advertise. When times are bad, you must advertise.’ Though some marketers were not swayed by the logic then, they have now realised that the fastest way to set things right is with a powerful dose of a great advertisement...

2 . AAMIR DOES IT BEST – EVEN AT 44
       4Ps - [28/01/2010]
       A good product or even a good advertising strategy alone cannot successfully sell a brand. In today’s cutthroat competition, strategic public relations holds the answer!...

3 . The Fittest don’t Survive
       4Ps - [31/12/2009]
       In the present scenario it’s not the fittest that survive. instead that glory is reserved for the “adaptable”. If you adapt, you can ‘fit’ in any environment & survive...

4 . WAKE-UP WAL-MART!
       4Ps - [17/12/2009]
       Knowledge about cultural nuances and etiquettes goes a long way in ensuring the success of your business on foreign shores and in avoiding sure-shot failure....

5 . WHO’S NEXT?
       4Ps - [03/12/2009]
       Finding the right successor to pass-on the CEO’s baton is one of the most critical strategic decisions that a company should take... much before the CEO is actually ready to ‘pass it on’....

6 . GET OUT GET NOTICED
       4Ps - [05/11/2009]
       The one who can put his foot out of the door, is the one most likely to succeed. Even in today’s wired world, don’t underestimate the power of the personal touch. So go on, announce your presence......

7 . JUST ONE
       4Ps - [22/10/2009]
       ‘One’ is not just the lowest single digit numerical value; neither is it just a show of miniscule strength. Instead, the digit has the wherewithal to change national destinies, unflinchingly challenge mighty emperors and irrevocably alter your life condition! ...

8 . (“Shut-up and dance”)
       4Ps - [08/10/2009]
       ...

9 . DHAN TE NAN THE WAY TO ADVERTISE
       4Ps - [10/09/2009]
       Bernbach was the first to take a bold step and change this old business of making ads...

10 . THE GOD OF SMALL THINGS
       4Ps - [27/08/2009]
       There was a time when big meant economies of scale; big planes were better and big computers were wow. But all that has changed. small is the new big; especially if the guy behind the small is thinking big!!...



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