Professor Rajita Chaudhuri

1.  A new year , a new start! [26/01/2012]   Another year, another chance to accomplish all that we could not in the last year, another hope, another new beginning! Yes, every new year brings about a sense of freshness with it and lots of hope a...Read More 2.  Why this Kolaveri Di [12/01/2012]   “Why this murderous rage, girl?” has become the rage of the nation. It’s the ultimate song for the youth and almost everybody below 20 has made it their anthem. Come to think of it, the lyrics are rid...Read More 3.  A true hero keeps his promise! [15/12/2011]   Apple is a unique company for it’s loved by many and envied too by an equal number of people, especially its competitors. First, every mobile phone company tried to copy the iPhone; and now, taking su...Read More 4.  Move over cricket, here come the cars [01/12/2011]   We are a nation that lives and breathes cricket, yet many feel that they are now getting an overdose of it. The 15-20 year olds today do not identify so much with cricket. They want something differen...Read More 5.  Is India Really 4 Nations? [03/11/2011]  So far, marketers have largely paid only lip service to the cultural diversity within India. It’s time they do much more to leverage it to their advantage Companies are worried about the coveted FDI regulations for this market. Economists are worried about its massive poverty indicators and growing inequality. Politicians are worried about their next el...Read More 6.  To sell your product, go to the movies! [20/10/2011]   Last month, a beautiful film named Dolphin Tale hit the theatres. Based on a true story, it’s a ‘tale’ about a dolphin without a ‘tail’. It’s the story about a young boy’s efforts to convince scientis...Read More more>>