HomeContact Site map   Google    www    iipm think tank
   
   
  Home > Scrutiny > National Issues > Uff!! Taj!   
   
     
   Case Studies  
       
  Marketing    
  Human Resource    
  Information Technology    
  Finance    
  Strategy    
       
 
     
   Industries  
       
  Steel    
  Glass    
  Banking    
  Prophylactic    
  Auto    
  Hospitality    
  Energy    
       
 
     
   Other links  
       
  IIPM    
  Planman Consulting    
  Planman Marcom    
  Planman Technologies    
  Daily Indian Media    
  Planman Financial    
  4P's Business and Marketing    
  Business and Economy    
  The Daily Indian    
  The Sunday Indian    
  Arindam Chaudhuri    
  GIDF    
  Kkoooljobs    
       
 
  
         
National Issues - Uff!! Taj!
  
T O U R I S M : I N D I A

Uff!! Taj!
Clean the dirt before anything...

   India, as the home to 5,000 year old civilisation, has immense potentialities as tourist destination. But even this distinction of rich cultural heritage, historical legacy and geographical diversity, which only few countries in the world can claim to share, has failed to earn India the most favoured nation status. Against the tourist flow of 7 million that Singapore has, India could attract only 3.3 million foreign tourists in 2005. And that figure becomes pittance when compared to 9.6 of Thailand and 11.5 million of Malaysia. Uff!! Taj!

Despite the 'Atithi Devo Bhava' campaign launched by the Ministry of Tourism, the truth remains that India has failed to be a tourist friendly nation. Of the several complaints any tourist visiting India has, the most important one pertains to the cleanliness (or the lack of it). Disfigured walls, names written on historical monuments, nagging beggars are among several that carry an extremely negative image. A look at the travel advisory issued by the American embassy can be a bit unnerving to any self respecting Indian. The maximum content of advisory relates to ways and means to prevent a crook from cheating the visitors.

While there are no reasons to disbelieve, Tourism Ministry slated objectives to double tourist inflow in the country (at least in theory), they would remain only a pipe-dream if core corrections are not made at the earliest.


  
 
 
       
Home | Scrutiny | Publications | About us | Contact us
Copyright @2010 iipm think tank. All rights reserved.